On this occasion we collected 6 tips from specialists to make your display cases more attractive.
An attractive display case tells a story
When it comes to putting together an attractive showcase for your store, it is important to go beyond the topic. If you are preparing something special for Valentine’s Day, do not choose only for hearts, make your decoration tell a story.
Think about who will see from the outside
To build an attractive showcase, it is not enough to think only about how beautiful it will look. The main aspect to keep in mind is how the client will remember it. For that, some specialists suggest placing a band in the showcase that is at the level of the client’s eyes. Concentrate the main information with the decoration on that level. Leave the ceiling and floor for peripheral decoration.
Incorporate elements and materials little used in the decoration of your showcase is a good way to differentiate yourself from the competition and attract new customers. Using bold colors and formats is also a way to get attention.
Keep the display cases clean
It is important that you do not overload the shop window with an excess of information. According to marketing consultant Jon Schallert , a good tip is to use a large amount of the same product. “One or two pieces of something are not going to get anyone’s attention. But, if you put a dozen of the product in the showcase, that will attract everyone, “he recommends.
According to store design consultant Linda Cahan , the ideal is to update the showcase of your business every one or two months. “The more times you change the showcases, the more people are going to look inside your store,” he says.
Schallert says that it is possible to attract more customers if the lighting in your products is placed at the right angle. According to him, the lights should not be placed directly on top of the product, because that creates shadows. Instead, he suggests concentrating on some specific points.
If you need a display case, contact our experts. They will help you choose the best designs, materials and finishes for your display cases.